Summer Schools 2011

Marketing with Social Media and Web 2.0

Marketing is changing and keeps changing. The Internet has a deep impact on marketing activities of companies and organizations but also on customers. Present day customers intensively use social media, weblogs and twitter and 78% of the customers pay more attention to recommendations of friends than to the commercial messages of companies. The summer school Marketing with Social Media and Web 2.0 enables you to work in this new marketing environment - a challenging program teaches you in a practical applicable way the ins and outs. Topics of the summer school include:

  • Developments in marketing
  • Marketing 2.0
  • Marketing strategy
  • Social media
  • Branding 2.0
  • Experience marketing
  • Cross media
  • Business model generation
  • Social media campaign development
  • Social media campaign implementation

The offered program is a perfect balance between challenging classroom sessions, discussions with professionals, business visits and outdoor activities.The program is focused on students and young professionals who want to learn to implement marketing in an innovative way, no matter if they work for commercial organizations, nonprofit organizations or governmental organizations.

Duration: 2 weeks
Certificate: Summer School Certificate with 6 ECTS credit points
Time: August 2011
Location: Adventure Campus Treuchtlingen, Germany
Program Coodinator: Jacco Stolker
Contact: jacco.stolker@iunworld.com

Applied Creativity across Domains

Through over half a century of exploration, researchers tend to agree that creativity is both domain-general and domain-specific. Domain-generality refers to cross-domain creative thinking or problem solving skills and there is ample empirical evidence suggesting that such skills can be trained. Domain-specificity means that in order to make creative achievement, one needs domain knowledge and relies on the evaluation of the domain. Our training program integrates both aspects and draws experts from a variety of domains, including education, business, and technology, etc. Topics of the summer school include:

  • Creativity in Business
  • Creativity in IT
  • Creativity in Education
  • Creativity in Psychology
  • Creative Problem Solving
  • Intercultural Perspectives
  • Studying in Germany

The offered program is a perfect balance between challenging classroom sessions, discussions with experts from the academic and corporate world, business visits and cultural excursions.

Duration: 2 weeks
Certificate: Summer School Certificate with 6 ECTS credit points
Time: July/August 2011
Location: Bejing Normal University, China
Program Coodinator: Joel Schmidt, Lisa Min Tang
Contact: min.tang@fham.de

Higher Education Management

Higher education institutions in Germany and the Russian Federation are facing similar challenges: the pressure to expand student numbers, to reduce costs, to enhance research and to strengthen accountability to their stakeholders, such as governments and students. In addition, the application of innovative pedagogical concepts, new technologies, increasing diversity and internationalization as well as the call for lifelong learning concepts are issues and trends facing universities and other educational providers in Russia and in Germany today.
In response to these trends, we have designed the International Summer School Higher Education Management, topics of the summer school include:

  • Globalization of Educational Markets
  • Pedagogy
  • Management of Higher Education Institutions
  • Leadership
  • Research Module
  • Studying in Germany

The offered program is a perfect balance between challenging classroom sessions, discussions with experts from the academic and corporate world, business visits and cultural excursions.

Duration: 2 weeks
Certificate: Summer School Certificate with 6 ECTS credit points
Time: July 2011
Location: Higher School of Economics, Russian Federation
Program Coodinator: Jacco Stolker, Bettina Haarbusch
Contact: jacco.stolker@iunworld.com